BBA-Staff

2 Years Industry.

Business Analytics

Enterprise Resource Planning

Marketing Management

Sales and Distribution Management

Personal Financial Planning

International Business

Management of Financial Services

• Tank L. (2011). Whistle blower and protection policy: A cure to corporate unethical and improper practices. Sankalpa: Journal of Management & Research 1(2), 87-91. (ISSN No. 2231-1904).
• Tank L. (2013). Celebrity endorsement of cosmetics: An empirical study on consumer perception & purchase intention. NICM Bulletin: The journal of management and co-operation 10(1), 68-75. (ISSN No. 2249-2275).
• Tank L. (2014). An empirical study on correlation ship between EVA and MPS. International Journal of Emerging Technologies and Innovative Research (JETIR). 1(5), 602-608. (ISSN:2349-5162).
• Tank L. (2021). Integrated Marketing Communication: A Strategic Model for Bottom of the Pyramid Markets. Journal of Marketing and Sales Management. 5 (2), 63-72. (ISSN: 2457-0095).
• Tank L. (2013). Impact of celebrity endorsement among the youth generation of Surat city though TV advertisement. ISBN Book: Value based Innovative Business Management, 2 (1), 112-115. (ISBN-978-93-51101-55-0)
• Parmar, H and Tank L. (2023). An assessment of the level of awareness regarding e-Government services offered by the Gujarat government. ISBN Book: Samhita Role of management and technology in today’s business, 1 (1), 337-343. (ISBN-978-81-19079-6-2).
• Parmar, H and Tank L. (2023). Citizen adoption of e-Government Services: A Literature Review. ISBN Book: Management: Past, Present and Future, 2 (1), 272-282. (ISBN: 978-93-5811-369-3).

• Tank L. (2015). How to manage co-branding in hotel and restaurant strategic brand management in hospitality sector. International Journal of Creative Research Thoughts (IJCRT). 3(2), 853-861. (ISSN: 2320-2882).
• Tank L. (2017). Key Determinants Impacting the Effective Adoption of Electronic Government. TIJER – International Research Journal 4(11), 4-7 (ISSN: 2349-9249).
• Tank L. (2018). A Study on Awareness Level of Investment Through Systematic Plans in Mutual Funds amongst Youth Residing in Valsad City, International Journal of All Research Education and Scientific Methods (IJARESM), 6(7), 101-112 (ISSN: 2455-6211).
• Tank L. (2019). Evaluation of e-government services using citizen-centric models: a local e-government perspective. International Journal of Research and Analytical Reviews (IJRAR) 6(2), 488-498. (ISSN 2348-1269).
• Tank L. (2020). A study on Financial Literacy among people in Surat city. Shodh Sarita: Journal of Arts, Humanities, and social sciences. 7 (27), 155-164. (ISSN: 2755-0109).
• Tank L. (2021). E-Government Service Quality Measurement: A Literature Review. International Journal of Novel Research and Development. 6 (1), 23-29. (ISSN: 2456-4184).
• Parmar, H and Tank L. (2022). Local Government Websites used by Internet Users: A case of Municipal Corporations in Gujarat State. International Journal of humanities, Law, and Social Sciences 9 (2), 38-51. (ISSN: 2348-8301).
• Tank L. (2023). Analyze the Factors Influencing Solar Energy Product Purchases in Surat City, International Scientific Journal of Engineering and Management 2(8),1-14, (ISSN:2583-6129)
• Tank L. (2023). The impact of behavioral aspects on investment decision-making: an Empirical study of Surat city, International Scientific Journal of Engineering and Management 2(11),1-6, (ISSN:2583-6129)

• Conducted a two days’ workshop on “Research methodology & SPSS beginner module” organized by Swami Ramanand Teerth Mahavidyalaya, Ambajogai on 22^nd-23rd September 2017.
• Delivered Expert Session on “Personal Financial Planning” organized by Bhagwan Mahavir College of Liberal Arts and Humanities, Surat on 6^th March 2024.

• Workshop attended:
• State level workshop on “New mantras in management and leadership” organized by DBIM, VNSGU, Surat on 21st March 2009.
• State level workshop on “Guidelines for preparing research (Ph.D.) proposal” organized by Department of Economics, VNSGU, Surat on 2nd August 2009.
• State level workshop on “Statistical analysis using Minitab” organized by Department of Human Resource Development, VNSGU, Surat on 20th December 2009.
• State level workshop on “Biostatistics using SPSS” organized by Department of Human Resource Development, VNSGU, Surat on 31st January 2010.
• National workshop on “Social Entrepreneurship @ B – Schools” under DRS – I, Special Assistance Programme (UGC) organized by Faculty of Management Studies, Banaras Hindu University, Varanasi, U.P. on 20th February 2010.
• State level workshop on “Research Methodology” organized by Shree Ramkrishna Institute of Computer Education and Applied Sciences, Surat on 4th April 2011.
• National workshop on “Workshop on Design of Questionnaire & Its Integration with Data Analysis Methods” organized by C. K. Shah Vijapurwala Institute of Management, Vadodara in collaboration with Gujarat Technological University, on 26th & 27th July 2013.
• Workshop on “Data analysis using R tools” organized by Bhagwan Mahavir College of Management, Surat on 5th and 6th October 2019.
• Workshop on “Research Paper Writing Skill” organized by Indian Society for Training and Development (ISTD), Anand on 20th-21st, July 2019.
• IPDC Workshop on “Training of Teacher” organized by Veer Narmad South Gujarat University, Surat in collaboration with IPDC on 31st December 2021.
• Workshop on “Articulating your Masterpiece – Writing quality research paper” organized by R & D Cell, Bhagwan Mahavir University, Surat on 3^rd February 2024.
• Seminar attended:
• Seminar on “Working capital management for SMEs” organized by Ahmedabad Management Association, Ahmedabad, 4th September 2009.
• Seminar on “National day celebration of Sri Lanka & Iran as part of GCSR Project” organized by Centre for Business studies, GTU, Gujarat technological University, Ahmedabad on 8th February 2014.
• Seminar on “National brand conclave-2020” organized by Auro University, Surat in collaboration with Southern Gujarat Chamber of Commerce and Industries, Surat on 22^nd February 2020.
• Seminar on “Faculty knowledge sharing program” organized by IBS, ICFAI Business School, Ahmedabad on 27th August 2019.
• Seminar on “TPO meet program on creating connections building bridges” by IBS, ICFAI Business School, Ahmedabad on 28th September 2019.
• Faculty knowledge sharing program perspective on “Modern teaching techniques- use of case studies & experiential methods” by IBS, ICFAI Business School, Ahmedabad on 22nd July 2022.
• Orientation (OP) and Refresher (RC) courses attended
• UGC- Sponsored “Orientation programme (OP)” organized by UGC-ASC, Sardar Patel University (SPU), Anand on 30^th May-26^th June 2011.
• UGC- Sponsored Refresher course (RC) in Commerce and Management organized by UGC-ASC, Kumaun University, Nainital on 21^st June -11^th July 2014.
• UGC- Sponsored Refresher course (RC) in Commerce and Management organized by HRDC Gujarat university, Ahmedabad on 16^th -29^th August 2021.
• Papers Presented in Conferences
• Tank L. (2010).  An empirical study on brand placement in terms of its recognition in the marketing communication strategy. National conference on emerging management perspective, Organized by VMIMCS, Ganpat University, Gujarat. 26^th-27^th February 2010.
• Tank L. (2010).  Whistle blower and protection policy: A cure to corporate unethical and improper practices. National conference on business ethics for global success of Indian businesses, Organized by GTU, Ahmedabad, Gujarat. 25^th-27^th September 2010.
• Tank L. (2011).  Integrated marketing communication: A strategic model for bottom of the pyramid markets. National conference on Business in emerging markets: Management practices and research, Organized by L.J.I.M, Ahmedabad, Gujarat. 23^rd   April 2011.
• Tank L. (2011).  Growth of outward foreign direct investment from India and review of the enabling policy framework with specific reference to its flexibility, sequencing, and effectiveness. National conference on Business in emerging markets: Management practices and research, Organized by L.J.I.M, Ahmedabad, Gujarat. 23^rd April 2011.
• Tank L. (2012). How to manage co-branding in hotel & restaurant: strategic brand management in hospitality sector. International conference on Contemporary innovative practices in management, Organized by FMS, Pacific University, Udaipur. 13^th -14^th April 2012.
• Tank L. (2012). Impact of celebrity endorsement among the youth generation of Surat city through TV advertisement. International conference on paradigm shifts in innovative business management, Organized by VIPSAR, DA University, Indore. 1^st December 2012.
• Tank L. (2013). Celebrity endorsement of cosmetics: An empirical study on consumer perception & purchase intention. National conference on contemporary issues in management and co-operation prospects and challenges, Organized by NICM, Gandhi Nagar. Gujarat. 4^th -5^th May 2013.
• Tank L. (2013). The impact of television advertisement repetition celebrity endorsement and perceived quality on consumer purchase decision. International conference on management and business innovation, Organized by Malaviya National Institute of Technology, Jaipur. 18^th -19^th May 2013.
• Tank L. (2014). An empirical study on correlation between EVA and MPS. National seminar on economics, politics & civil society, Organized by UGC-Academic staff college Kumaun University, Nainital. 25^th June 2014.
• Menon, P and Tank L. (2020).  Evaluation of e-government services using citizen-centric models: a local e-government perspective. National conference on emerging trends in management and information technology, Organized by KSSOBM, GU, Ahmedabad. 8^th February 2020.
• Menon, P and Tank L. (2021). E-Government service quality measurement: a literature review. International conference on changing paradigms to succeed post pandemic a new beginning: metamorphosis-overhauling- threats-opportunities Organized Tolani institute of commerce, KU, Kachchh. 20^th – 21^st May 2021.
• Parmar. H and Tank L. (2022). Local government websites used by internet users: A case of municipal corporation in Gujarat state. AICTE Sponsored international muti disciplinary engineering conference, Organized SPCE, SPU Visnagar. 4^th– 6^th August 2022.
• Parmar. H and Tank L. (2022). Citizen adaptation e-government services: a literature review. 2^nd International conference on management: Past, Present, Future, Organized FCM, UTU, Bardoli. 10^th -11^th March 2023.

• Head of Department (HOD)-MBA Department.
• GTU Exam Coordinator.
• NAAC Coordinator.
• Placement in charge at MBA Department.
• ACPC Admission coordinator.

·         (BoS) Chairman & Member for MBA & IMBA program, Bhagwan Mahavir University, Surat Year- March-2020 to July-2024.

• Lifetime Member of The Southern Gujarat Chamber of Commerce & Industry (SGCCI), Membership No. L-8674.
• Lifetime Member of The Indian Society for Training & Development (ISTD), Membership No. T-629/2020.

• Research consulting project on “Primary feasibility study on affordable weekend home in Bardoli taluka” for Swami Group, Surat during month of March- April 2015.
• Research consulting project on “Primary feasibility study on Affordable weekend home in Olpad taluka” for M/s Shiv shakti Estate, Surat during month of April- May 2016.
• Research consulting project on “Employability of Engineering Students in Surat City.” For Southern Gujarat Chamber of Commerce and Industries (SGCCI), Surat, during month of October- December 2016.
• Research consulting project on “Primary feasibility study on membership club requirement in Navsari” for Swami Group, Surat during month of April-May 2017.
• Research consulting project on “Business opportunity for Surat in Knitted Cotton” For Southern Gujarat Chamber of Commerce and Industries (SGCCI), Surat, during month of April 2017.

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shreyastrivedi89@gmail.com

•                      Paper entitled ‘A STUDY TO KNOW INVESTOR PERCEPTION ABOUT INVESTING IN IPO IN VALSAD CITY’ with Nishi Girish Patel as co-author published in SANKALPA- Journal of Management Research (ISSN 2231:1904), Volume 14, Issue 1: July-Dec 2024 Impact Factor: 6.018 (ISRN: JIF)

•                      Paper entitled ‘ANALYSIS OF GOLD AS AN IDEAL INVESTMENT AVENUE IN VALSAD CITY’ with Priyanka Patel as co-author published in SANKALPA- Journal of Management Research (ISSN 2231:1904), Volume 14, Issue 1: Jan-July 2024 Impact Factor: 6.018 (ISRN: JIF)

•                      Paper entitled ‘Measuring the Awareness Regarding Advertising of Google Product’ with Drashti A Patel as co-author published in SANKALPA- Journal of Management Research (ISSN 2231:1904), Volume 13, Issue 1: Jan-July 2023 Impact Factor: 6.018 (ISRN: JIF)

•                      Paper entitled ‘A Study on factors making IPL as a Leading Brand’ with Dr Shital Padhiyar as co-author published in Book with ISBN: 978-93-94570-58-0, publisher is Krupa Drishti Publications Pune, Maharashtra.

•                      Participated in International Conference on Sustainability: Research, Education and Practice organize by Birla Institute of Technology, Mersa Ranchi held on 30th & 31st May 2022 and Presented a Paper entitled ‘A Study on factors making IPL as a Leading Brand’ with Dr Shital Padhiyar as co-author.

•                      Completed 8-week Online Course and Faculty Development Program on Swayam Portal in Brand Management organized by Indian Institute of Technology, Kanpur with 76% in Elite Grade from Jul-Sept 2024.

•                      Completed 12-week Online Course on Swayam Portal in Business-to-Business Marketing (B2B) organized by Indian Institute of Technology, Roorkee with 82% in Elite Grade from Jul-Oct 2024.

•                      Completed 8-week Online Course and Faculty Development Program on Swayam Portal in Marketing Management-I organized by Indian Institute of Technology, Kanpur with 82% in Elite Grade from Aug-Oct 2024.

•                      Completed 8-week Online Course and Faculty Development Program on Swayam Portal in Marketing Management-II organized by Indian Institute of Technology, Kanpur with 86% in Elite Grade from Feb-Apr 2024.

•                      Completed 8-week Online Course and Faculty Development Program on Swayam Portal in Sales & Distribution Management organized by Indian Institute of Technology, Kharagpur with 52% from Feb-Apr 2024.

•                      Completed 12-week Online Course and Faculty Development Program on Swayam Portal in Innovation in Marketing and Marketing of Innovation organized by Indian Institute of Technology, Roorkee with 75% in Elite Grade from Jan-Apr 2024.

•                      Completed 8-week Online Course and Faculty Development Program on Swayam Portal in Marketing Research-1 organized by Indian Institute of Technology, Roorkee with 61% in Elite Grade from Aug-Oct 2023.

•                      Completed 12-week Online Course and Faculty Development Program on Swayam Portal in Global Marketing Management organized by Indian Institute of Technology, Madras with 82% in Elite Grade from January-April 2023.

•                      Completed 8-week Online Course and Faculty Development Program on Swayam Portal in Managing Services organized by Indian Institute of Technology, Kanpur with 81% in Elite Grade from July-Sept 2022.

•                      Completed 12-week (4 Credit Course) Online Course on Swayam Portal in International Business organized by Consortium of Educational Communication & University of Mysuru with 72% from January-April 2022.

•                      Completed 8-week Online Course and Faculty Development Program on Swayam Portal in Consumer Behavior organized by Indian Institute of Technology, Kharagpur with 72% in Elite Grade from January-March 2022.

•                      Completed 12-week Online Course on Swayam Portal in International Business organized by Indian Institute of Technology, Roorkee with 78% in Elite Grade from July-October 2021.

•                      Participated in 12th Guru Dakshta Faculty Induction Program organized by UGC-HRDC Gujarat University for 30 days from 19/05/2022 to 17/06/2022 and achieved A grade in same.

•                      Participated in 4th NEP 2020 ORIENTIATION & Sensitization Programme organized by Malaviya Mission Teachers Training Programme for 10 days from 01/01/2024 to 11/01/2024.

·         Project Co-ordinator (BBA)

·         Member of T&P Cell

• Appointed as NPTEL Translator from NPTEL from March 2025
• Recognized as NPTEL MOTIVATED LEARNERS in Jul-Dec 2024
• Recognized as NPTEL DOMAIN SCHOLARS in Jul-Dec 2024
• Recognized as NPTEL DISCIPLINE STARS in Jan-Apr 2024

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MBA (Finance) BBA (Finance)

Behavioural Finance

Soft skill training

AI tools in teaching

• Presented & Published the paper titled “Conceptual Framework: Investigating Behavioural Biases in Investment Decision” at the VBTicon 2024, International Conference on Digital Transformation and Social Development, in collaboration with Gujarat Technological University, on 22nd November 2024. The event was organized by Vidhya Bharti Trust, affiliated with Gujarat Technological University.
• Presented & Published the paper titled “The Impact of Anchoring Bias on Retail Investor Decision Making: A Behavioural Finance Perspective” at the VBTicon 2024, International Conference on Digital Transformation and Social Development, in collaboration with Gujarat Technological University, on 22nd November 2024. The event was organized by Vidhya Bharti Trust, affiliated with Gujarat Technological University.
• Presented the paper titled “Theoretical Framework: Exploring Behavioural Biases in Investment Decision Making” at the International Conference on Sustainable Development in Management and Technology (ICSDMT – 2024), held on 29th-30th March 2024.
• Presented a research paper titled “Economic Impact of Mahakumbh 2025 on Local & National Growth” at Vishleshan 2025 – An International Conference on Exploring the Intersections of Technology, Humanities, and Science in the New Era of Digital and Artificial Intelligence, organized by P P Savani University from 7th to 9th March 2025.

·         Delivered a total of six soft skills training sessions for employees of Goldi Solar, hosted by SRK Institute of Skills, between December 2024 and February 2025. The sessions covered key workplace competencies, including Non-Verbal Communication, Creativity, Problem Solving, Team Building & Collaboration, and Teamwork.

·         Participated in a national workshop on “Power BI” organized by Office Master on 16th March 2025.

·         Completed a Faculty Development Program (FDP) on “Business Ethics” offered by IIT Kharagpur through NPTEL from January to April 2025, securing 88% and earning Silver Elite certification.

·         Completed NPTEL “Business Ethics” offered by IIT Kharagpur from January to April 2025, securing 88% and earning Silver Elite certification.

·         Completed a Faculty Development Program (FDP) on “AI Tools for Research, Teaching, and Accreditation” at IMS Ghaziabad from 9th December to 13th December 2024.

·         Participated in the webinar on “Empowering Educators in AI and IoT” organized by the Knowledge Consortium of Gujarat, Education Department, Government of Gujarat, on 13th November 2024.

·         Attended the International Conference on Multidisciplinary & Multilingual “Inclusive and Equitable Quality Education to Stimulate Lifelong Sustainable Learning Opportunities for HEIs in India”, held on 4th-5th October 2024, as part of the Erasmus+ ERASMUS-EDU-2022-CBHE-STRAND-1 Project No. 101082909 (“InEq-SL”), jointly organized by IDPT and SRLIM, Surat (SU).

·         Completed NPTEL: Brand Management course from IIT Kanpur during July-September 2024, achieving a National Score of 57%.

·         Completed NPTEL: Brand Management Faculty Development Program from IIT Kanpur during July-September 2024.

·         Completed NPTEL: Organization Behaviour course from IIT Hyderabad during July-October 2024, achieving a score of 69%.

·         Completed NPTEL: Organization Behaviour Faculty Development Program from IIT Hyderabad during July-October 2024.

·         Attended Faculty Development Programme on International Business NPTEL course with a consolidated score of 63% Jan-Apr 2024 (12 weeks Course).

·         Completed International Business NPTEL course with a consolidated score of 63% Jan-Apr 2024 (12 weeks Course).

·         Attended Faculty Development Programme on Behavioral and Personal Finance NPTEL course with a consolidated score of 57% Jan-Mar 2024 (8 weeks Course)

·         Completed Behavioral and Personal Finance NPTEL course with a consolidated score of 57% Jan-Mar 2024 (8 weeks Course)

·         Presented a paper on the topic of “Theoretical Framework: Exploring Behavioural Biases in Investment Decision-Making” at the International Conference on Sustainable Development on Management & Technology on 29 & 30 March 2024.

·         Participated in a one-week International Faculty Development Programme on “Crafting Excellence: Research and Innovation in the Age of AI” held from 21st January to 27th January 2024 at Don Bosco College, Bengaluru.

• Attended an E-Workshop on “Systematic Literature Review” conducted by Commacad on 13th and 14th January 2024.
• Attended two two-day faculty development programmes on “Structural Equation Modeling using Smart PLS” organized by S. R. Luthra Institute of Management on May 10th and 11th, 2023.
• Attended A National level Workshop on “Research Process and writing” Organized by SASCMA English Medium Commerce College on 9th Jan 2022. Attended A National level Workshop on “Research Process and writing” Organized by SASCMA English Medium Commerce College on 9th Jan 2022.
• Attended a One-week Faculty Development program on “Writing Research Paper & Data Analysis” Organized by BMCCMS from 31st Dec 2021 to 6th Jan 2022.
• Attended A National level Workshop on “Introduction to SPSS for Business Research” Organized by Patrician College of Arts and Science from 16th June 2021 to 18th June 2021.
• Attended one day an online workshop on “fundamentals of publishing in top journals’ organized by the Department of Business Administration, Maharaja Agrasen Institute of Management Studies, under the aegis of IQAC, in association with ThinkQuest Club & collaboration with Elsevier on June 16th, 2021.
• Completed Online Programme on ‘Research training’ organized by Ministry of MSME – Technology Development Centre PPDC Agra Government of India, from February 22 to March 5, 2021.
• Attended 2 days of National Level FDP on “Publishing with Scholarly Journals” organized by S. R. Luthra Institute of Management, Surat, on January 12th and 13th, 2020.
• Participated in a workshop on “Valuation” organized by S. R. Luthra Institute of Management on February 9, 2019.

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