MBA-Staff

Dr. Lalitkumar H Tank
Dr. Lalitkumar H Tank
Associate Professor & HOD - MBA
Name: Dr. Lalitkumar H Tank
Designation: Associate Professor & HOD

 

Department: BBA
Date of Join: 22-07-2024
Email Id: dr.lalit.tank@ssasit.ac.in

 

Qualification: PhD, MBA (Marketing & Finance), PGDRM, UGC (NET).
Experience: 16 Years Teaching Experience.

2 Years Industry.

 Subject involved: Research Methodology

Business Analytics

Enterprise Resource Planning

Marketing Management

Sales and Distribution Management

Personal Financial Planning

International Business

Management of Financial Services

Area of Interest: E- service quality management, Financial Planning, Consumer Behaviour.
Research Publication (presented/published):
National:
  • Tank L. (2011). Whistle blower and protection policy: A cure to corporate unethical and improper practices. Sankalpa: Journal of Management & Research 1(2), 87-91. (ISSN No. 2231-1904).
  • Tank L. (2013). Celebrity endorsement of cosmetics: An empirical study on consumer perception & purchase intention. NICM Bulletin: The journal of management and co-operation 10(1), 68-75. (ISSN No. 2249-2275).
  • Tank L. (2014). An empirical study on correlation ship between EVA and MPS. International Journal of Emerging Technologies and Innovative Research (JETIR). 1(5), 602-608. (ISSN:2349-5162).
  • Tank L. (2021). Integrated Marketing Communication: A Strategic Model for Bottom of the Pyramid Markets. Journal of Marketing and Sales Management. 5 (2), 63-72. (ISSN: 2457-0095).
  • Tank L. (2013). Impact of celebrity endorsement among the youth generation of Surat city though TV advertisement. ISBN Book: Value based Innovative Business Management, 2 (1), 112-115. (ISBN-978-93-51101-55-0)
  • Parmar, H and Tank L. (2023). An assessment of the level of awareness regarding e-Government services offered by the Gujarat government. ISBN Book: Samhita Role of management and technology in today’s business, 1 (1), 337-343. (ISBN-978-81-19079-6-2).
  • Parmar, H and Tank L. (2023). Citizen adoption of e-Government Services: A Literature Review. ISBN Book: Management: Past, Present and Future, 2 (1), 272-282. (ISBN: 978-93-5811-369-3).

 

International:
  • Tank L. (2015). How to manage co-branding in hotel and restaurant strategic brand management in hospitality sector. International Journal of Creative Research Thoughts (IJCRT). 3(2), 853-861. (ISSN: 2320-2882).
  • Tank L. (2017). Key Determinants Impacting the Effective Adoption of Electronic Government. TIJER – International Research Journal 4(11), 4-7 (ISSN: 2349-9249).
  • Tank L. (2018). A Study on Awareness Level of Investment Through Systematic Plans in Mutual Funds amongst Youth Residing in Valsad City, International Journal of All Research Education and Scientific Methods (IJARESM), 6(7), 101-112 (ISSN: 2455-6211).
  • Tank L. (2019). Evaluation of e-government services using citizen-centric models: a local e-government perspective. International Journal of Research and Analytical Reviews (IJRAR) 6(2), 488-498. (ISSN 2348-1269).
  • Tank L. (2020). A study on Financial Literacy among people in Surat city. Shodh Sarita: Journal of Arts, Humanities, and social sciences. 7 (27), 155-164. (ISSN: 2755-0109).
  • Tank L. (2021). E-Government Service Quality Measurement: A Literature Review. International Journal of Novel Research and Development. 6 (1), 23-29. (ISSN: 2456-4184).
  • Parmar, H and Tank L. (2022). Local Government Websites used by Internet Users: A case of Municipal Corporations in Gujarat State. International Journal of humanities, Law, and Social Sciences 9 (2), 38-51. (ISSN: 2348-8301).
  • Tank L. (2023). Analyze the Factors Influencing Solar Energy Product Purchases in Surat City, International Scientific Journal of Engineering and Management 2(8),1-14, (ISSN:2583-6129)
  • Tank L. (2023). The impact of behavioral aspects on investment decision-making: an Empirical study of Surat city, International Scientific Journal of Engineering and Management 2(11),1-6, (ISSN:2583-6129)
 
Expert Lecture Delivered:
  • Conducted a two days’ workshop on “Research methodology & SPSS beginner module” organized by Swami Ramanand Teerth Mahavidyalaya, Ambajogai on 22nd-23rd September 2017.
  • Delivered Expert Session on “Personal Financial Planning” organized by Bhagwan Mahavir College of Liberal Arts and Humanities, Surat on 6th March 2024.
Workshop / Seminar / STTP/ Conference (Attended)
  • Workshop attended:
  • State level workshop on “New mantras in management and leadership” organized by DBIM, VNSGU, Surat on 21st March 2009.
  • State level workshop on “Guidelines for preparing research (Ph.D.) proposal” organized by Department of Economics, VNSGU, Surat on 2nd August 2009.
  • State level workshop on “Statistical analysis using Minitab” organized by Department of Human Resource Development, VNSGU, Surat on 20th December 2009.
  • State level workshop on “Biostatistics using SPSS” organized by Department of Human Resource Development, VNSGU, Surat on 31st January 2010.
  • National workshop on “Social Entrepreneurship @ B – Schools” under DRS – I, Special Assistance Programme (UGC) organized by Faculty of Management Studies, Banaras Hindu University, Varanasi, U.P. on 20th February 2010.
  • State level workshop on “Research Methodology” organized by Shree Ramkrishna Institute of Computer Education and Applied Sciences, Surat on 4th April 2011.
  • National workshop on “Workshop on Design of Questionnaire & Its Integration with Data Analysis Methods” organized by C. K. Shah Vijapurwala Institute of Management, Vadodara in collaboration with Gujarat Technological University, on 26th & 27th July 2013.
  • Workshop on “Data analysis using R tools” organized by Bhagwan Mahavir College of Management, Surat on 5th and 6th October 2019.
  • Workshop on “Research Paper Writing Skill” organized by Indian Society for Training and Development (ISTD), Anand on 20th-21st, July 2019.
  • IPDC Workshop on “Training of Teacher” organized by Veer Narmad South Gujarat University, Surat in collaboration with IPDC on 31st December 2021.
  • Workshop on “Articulating your Masterpiece – Writing quality research paper” organized by R & D Cell, Bhagwan Mahavir University, Surat on 3rd February 2024.
  • Seminar attended:
  • Seminar on “Working capital management for SMEs” organized by Ahmedabad Management Association, Ahmedabad, 4th September 2009.
  • Seminar on “National day celebration of Sri Lanka & Iran as part of GCSR Project” organized by Centre for Business studies, GTU, Gujarat technological University, Ahmedabad on 8th February 2014.
  • Seminar on “National brand conclave-2020” organized by Auro University, Surat in collaboration with Southern Gujarat Chamber of Commerce and Industries, Surat on 22nd February 2020.
  • Seminar on “Faculty knowledge sharing program” organized by IBS, ICFAI Business School, Ahmedabad on 27th August 2019.
  • Seminar on “TPO meet program on creating connections building bridges” by IBS, ICFAI Business School, Ahmedabad on 28th September 2019.
  • Faculty knowledge sharing program perspective on “Modern teaching techniques- use of case studies & experiential methods” by IBS, ICFAI Business School, Ahmedabad on 22nd July 2022.
  • Orientation (OP) and Refresher (RC) courses attended
  • UGC- Sponsored “Orientation programme (OP)” organized by UGC-ASC, Sardar Patel University (SPU), Anand on 30th May-26th June 2011.
  • UGC- Sponsored Refresher course (RC) in Commerce and Management organized by UGC-ASC, Kumaun University, Nainital on 21st June -11th July 2014.
  • UGC- Sponsored Refresher course (RC) in Commerce and Management organized by HRDC Gujarat university, Ahmedabad on 16th -29th August 2021.
  • Papers Presented in Conferences
  • Tank L. (2010).  An empirical study on brand placement in terms of its recognition in the marketing communication strategy. National conference on emerging management perspective, Organized by VMIMCS, Ganpat University, Gujarat. 26th-27th February 2010.
  • Tank L. (2010).  Whistle blower and protection policy: A cure to corporate unethical and improper practices. National conference on business ethics for global success of Indian businesses, Organized by GTU, Ahmedabad, Gujarat. 25th-27th September 2010.
  • Tank L. (2011).  Integrated marketing communication: A strategic model for bottom of the pyramid markets. National conference on Business in emerging markets: Management practices and research, Organized by L.J.I.M, Ahmedabad, Gujarat. 23rd   April 2011.
  • Tank L. (2011).  Growth of outward foreign direct investment from India and review of the enabling policy framework with specific reference to its flexibility, sequencing, and effectiveness. National conference on Business in emerging markets: Management practices and research, Organized by L.J.I.M, Ahmedabad, Gujarat. 23rd April 2011.
  • Tank L. (2012). How to manage co-branding in hotel & restaurant: strategic brand management in hospitality sector. International conference on Contemporary innovative practices in management, Organized by FMS, Pacific University, Udaipur. 13th -14th April 2012.
  • Tank L. (2012). Impact of celebrity endorsement among the youth generation of Surat city through TV advertisement. International conference on paradigm shifts in innovative business management, Organized by VIPSAR, DA University, Indore. 1st December 2012.
  • Tank L. (2013). Celebrity endorsement of cosmetics: An empirical study on consumer perception & purchase intention. National conference on contemporary issues in management and co-operation prospects and challenges, Organized by NICM, Gandhi Nagar. Gujarat. 4th -5th May 2013.
  • Tank L. (2013). The impact of television advertisement repetition celebrity endorsement and perceived quality on consumer purchase decision. International conference on management and business innovation, Organized by Malaviya National Institute of Technology, Jaipur. 18th -19th May 2013.
  • Tank L. (2014). An empirical study on correlation between EVA and MPS. National seminar on economics, politics & civil society, Organized by UGC-Academic staff college Kumaun University, Nainital. 25th June 2014.
  • Menon, P and Tank L. (2020).  Evaluation of e-government services using citizen-centric models: a local e-government perspective. National conference on emerging trends in management and information technology, Organized by KSSOBM, GU, Ahmedabad. 8th February 2020.
  • Menon, P and Tank L. (2021). E-Government service quality measurement: a literature review. International conference on changing paradigms to succeed post pandemic a new beginning: metamorphosis-overhauling- threats-opportunities Organized Tolani institute of commerce, KU, Kachchh. 20th – 21st May 2021.
  • Parmar. H and Tank L. (2022). Local government websites used by internet users: A case of municipal corporation in Gujarat state. AICTE Sponsored international muti disciplinary engineering conference, Organized SPCE, SPU Visnagar. 4th– 6th August 2022.
  • Parmar. H and Tank L. (2022). Citizen adaptation e-government services: a literature review. 2nd International conference on management: Past, Present, Future, Organized FCM, UTU, Bardoli. 10th -11th March 2023.

 

Administrative / Department Duties:
  • Head of Department (HOD)-MBA Department.
  • GTU Exam Coordinator.
  • NAAC Coordinator.
  • Placement in charge at MBA Department.
  • ACPC Admission coordinator.

·         (BoS) Chairman & Member for MBA & IMBA program, Bhagwan Mahavir University, Surat Year- March-2020 to July-2024.

Membership of Professional Bodies:
  • Lifetime Member of The Southern Gujarat Chamber of Commerce & Industry (SGCCI), Membership No. L-8674.
  • Lifetime Member of The Indian Society for Training & Development (ISTD), Membership No. T-629/2020.

 

Participation in other activities and/ achievements:
 

  • Research consulting project on “Primary feasibility study on affordable weekend home in Bardoli taluka” for Swami Group, Surat during month of March- April 2015.
  • Research consulting project on “Primary feasibility study on Affordable weekend home in Olpad taluka” for M/s Shiv shakti Estate, Surat during month of April- May 2016.
  • Research consulting project on “Employability of Engineering Students in Surat City.” For Southern Gujarat Chamber of Commerce and Industries (SGCCI), Surat, during month of October- December 2016.
  • Research consulting project on “Primary feasibility study on membership club requirement in Navsari” for Swami Group, Surat during month of April-May 2017.
  • Research consulting project on “Business opportunity for Surat in Knitted Cotton” For Southern Gujarat Chamber of Commerce and Industries (SGCCI), Surat, during month of April 2017.

 

 

Book Published:
·

 

Prof. JYOTI L. TANK
Prof. JYOTI L. TANK
Adhoc-Assistant Professor - MBA
Name: JYOTI L. TANK
Designation: Adhoc-Assistant Professor
Department: MBA
Date of Join: 4/8/2025
Email Id: jyoti.tank@ssasit.ac.in
Qualification: MBA,B.Pharm, PGDRM
Experience: 5 Years
 Subject involved: Marketing Management, Principle of Management, Business Communication.
Area of Interest: Consumer Behavior, Advertising and promotion
Research Publication (presented/published):
National:
 

 

Not applicable

International:
 

 

 

                                                            Not applicable

 
Expert Lecture Delivered:
·         Not applicable
Workshop / Seminar / STTP/ Conference (Attended)
Not applicable
Administrative / Department Duties:
·         College cultural event coordinator
Membership of Professional Bodies:
·         Member of Gujarat State Pharmacy Council
Participation in other activities and/ achievements:
 

·         Not applicable

Book Published:
 

·         Not applicable

H/w Trouble shooting - 5 year
Prof. Bhargav Ketanbhai Sodha
Prof. Bhargav Ketanbhai Sodha
Adhoc Assistant Professor - MBA
Name: Mr. Bhargav Ketanbhai Sodha
Designation: Adhoc Assistant Professor
Department: MBA
Date of Join: 16-12-2025
Email Id: bk.sodha1221@gmail.com
Qualification: M. COM (Financial & Management Accounting), UGC – NET (Commerce), PhD Pursuing
Experience: 3 Years 5 Months
 Subject involved: Accountancy, Marketing Management, Human Resource Management, Banking & Finance, Production & Operations Management, Service Management
Area of Interest: Investing

To Lead

To Educate Youth

Research Publication (presented/published):
National:
Presented:

1.      Tools and Techniques in Forensic Accounting with Reference to Indian Banking Sector

International:
Published:

 

1.      Impact of Credit Cards in Consumer’s Life with Reference to Surat City, Gujarat

2.      Challenges and Opportunities in International Entrepreneurship

3.      Ethical Issues in International Business: A Comparative Study of Different Companies

Presented:

1.      Forensic Accounting: Systematic Literature Review

 

 
Expert Lecture Delivered:
 
Workshop / Seminar / STTP/ Conference (Attended)
1.      Decoding NEP-2020 for HEI by Jyoti Dalal School of Commerce and Management of Vanita Vishram Women’s University

2.      National Workshop on SLR & Bibliometric Analysis Focusing on LR Framework & Use of Artificial Intelligence

3.      Five Day National Level FDP on Structural Equation Modelling (SEM) Using AMOS

4.      One-Week Online Faculty Development Program (FDP) on Research and Write with Al Assistance, conducted by Institute of Public Enterprise (IPE), Hyderabad

5.      One Day Faculty Development Program (FDP) on Research Model Development and Model Testing

6.      Five-Day Faculty Development Programme (FDP) on “Leveraging Emerging Technologies for Data Analysis”

 

Administrative / Department Duties:
1.      Admission Counselling

2.      Handling SIP

3.      Examiner and Paper Setter Duties

4.      Website Management

5.      Prepared Annual Report

Membership of Professional Bodies:
 

 

Participation in other activities and/ achievements:
 

 

Book Published:
 
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