Prof. Birju M Patil

MBA (Finance) BBA (Finance)

Behavioural Finance

Soft skill training

AI tools in teaching

• Presented & Published the paper titled “Conceptual Framework: Investigating Behavioural Biases in Investment Decision” at the VBTicon 2024, International Conference on Digital Transformation and Social Development, in collaboration with Gujarat Technological University, on 22nd November 2024. The event was organized by Vidhya Bharti Trust, affiliated with Gujarat Technological University.
• Presented & Published the paper titled “The Impact of Anchoring Bias on Retail Investor Decision Making: A Behavioural Finance Perspective” at the VBTicon 2024, International Conference on Digital Transformation and Social Development, in collaboration with Gujarat Technological University, on 22nd November 2024. The event was organized by Vidhya Bharti Trust, affiliated with Gujarat Technological University.
• Presented the paper titled “Theoretical Framework: Exploring Behavioural Biases in Investment Decision Making” at the International Conference on Sustainable Development in Management and Technology (ICSDMT – 2024), held on 29th-30th March 2024.
• Presented a research paper titled “Economic Impact of Mahakumbh 2025 on Local & National Growth” at Vishleshan 2025 – An International Conference on Exploring the Intersections of Technology, Humanities, and Science in the New Era of Digital and Artificial Intelligence, organized by P P Savani University from 7th to 9th March 2025.
• Presented research paper “Structural Modeling of Heuristic Biases and Investment Decision-Making: The Mediating Role of Risk Perception” at Inspire 2026 – International Conference on Sustainable Practices, Innovation and Responsible Entrepreneurship, PCET’s S.B. Patil Institute of Management, Pune, March 13–14, 2026.
• Presented research paper “Bollywood Influence on Gen Z: Examining Ethical Judgment, Identity Development and Managerial Decision Making” at the Multidisciplinary International Conference on Design Identities, Sarvajanik Institute of Design Planning and Technology, Surat, February 25–27, 2026.
• Presented research paper “Emotional Biases and Mutual Fund Investment Decision-Making: Evidence from Retail Investors in an Emerging Market.” In Building a Future-Ready India: Innovation, Skills, Sustainability… ISBN: 978-93-49468-84-9.
• Presented research paper “Heuristic Biases in Behavioural Finance: Psychological Foundations and Their Implications for Investment Decision Making.” In Emerging Approaches in Marketing, Branding, and Consumer Insights, IIP Series, Volume 6, ISSN: 3070-7617. DOI: 10.58532/nbennurEAMB4P1C3.

·         Invited as Judge for Shabdon Ka Dangal (Intercollegiate Debate Competition), K.P. Human Sarvajanik College of Commerce & Computer Applications, Surat, on 18 September 2026.

·         Invited as Judge for IGNITE – The Great Debate, C.K. Pithawala College of Engineering & Technology, Surat, on 22 September 2026.

·         Invited as Guest Speaker at S. R. Luthra Institute of Management, Surat, to deliver an MBA Semester III session on “BCG Matrix & GE Nine-Cell Matrix” (Strategic Management), on 23 September 2026.

·         Invited as a Keynote Speaker at P. P. Savani University, Vesu Campus, to address first-year BBA, BCA, and B.Sc. IT students during the Orientation Programme 2026–27, held on 29 July 2026.

·         Delivered a guest lecture on “Indian Knowledge System: Linguistics and Panini’s Work on Sanskrit Grammar” for MBA Semester-1 at Metas Adventist College on December 8, 2025.

·         Delivered a guest lecture on “Industrial Organization Model” for MBA Semester-3 at S. R. Luthra Institute of Management on August 7, 2025.

·         Served as a Visiting Faculty at Evening Commerce College, Surat, from August–November 2026, where I delivered visiting lectures on Behavioural Finance to B.Com. (Honours) and M.Com. Part I students.

·         Served as a Visiting Faculty (MBA – Evening Program) at DBIM, VNSGU, Surat, during August–November 2024 and August–November 2025, where I delivered visiting lectures on Investment Management to Semester V MBA (Evening) students.

·         Delivered Guest Lecturer on “Indian Knowledge System: Linguistics and Panini’s Work on Sanskrit Grammar” for MBA Semester-1 at Metas Adventist College on 9th December 2024.

·         Delivered a total of six soft skills training sessions for employees of Goldi Solar, hosted by SRK Institute of Skills, between December 2024 and February 2025. The sessions covered key workplace competencies, including Non-Verbal Communication, Creativity, Problem Solving, Team Building & Collaboration, and Teamwork.

·         FDP on AI Tools for Research, Teaching, and Accreditation, IMS Ghaziabad (Dec 9–13, 2024).

·         International FDP on Crafting Excellence: Research and Innovation in the Age of AI, Don Bosco College, Bengaluru (Jan 21–27, 2024).

·         Research and Publication Ethics (RPE) – UGC Mandated Two-Credit Course, Centre for Publication Ethics, Savitribai Phule Pune University, Pune; completed with Grade A (February–March 2026).

·         Participated in an international workshop on “Structural Equation Modeling (SEM)” conducted by P P Savani University on 8th March 2025.

·         Participated in a national workshop on “Power BI” organized by Office Master on 16th March 2025.

·         Completed a Faculty Development Program (FDP) on “Business Ethics” offered by IIT Kharagpur through NPTEL from January to April 2025, securing 88% and earning Silver Elite certification.

·         Completed NPTEL “Business Ethics” offered by IIT Kharagpur from January to April 2025, securing 88% and earning Silver Elite certification.

·         Completed a Faculty Development Program (FDP) on “AI Tools for Research, Teaching, and Accreditation” at IMS Ghaziabad from 9th December to 13th December 2024.

·         Participated in the webinar on “Empowering Educators in AI and IoT” organized by the Knowledge Consortium of Gujarat, Education Department, Government of Gujarat, on 13th November 2024.

·         Attended the International Conference on Multidisciplinary & Multilingual “Inclusive and Equitable Quality Education to Stimulate Lifelong Sustainable Learning Opportunities for HEIs in India”, held on 4th-5th October 2024, as part of the Erasmus+ ERASMUS-EDU-2022-CBHE-STRAND-1 Project No. 101082909 (“InEq-SL”), jointly organized by IDPT and SRLIM, Surat (SU).

·         Completed NPTEL: Brand Management course from IIT Kanpur during July-September 2024, achieving a National Score of 57%.

·         Completed NPTEL: Brand Management Faculty Development Program from IIT Kanpur during July-September 2024.

·         Completed NPTEL: Organization Behaviour course from IIT Hyderabad during July-October 2024, achieving a score of 69%.

·         Completed NPTEL: Organization Behaviour Faculty Development Program from IIT Hyderabad during July-October 2024.

·         Attended Faculty Development Programme on International Business NPTEL course with a consolidated score of 63% Jan-Apr 2024 (12 weeks Course).

·         Completed International Business NPTEL course with a consolidated score of 63% Jan-Apr 2024 (12 weeks Course).

·         Attended Faculty Development Programme on Behavioral and Personal Finance NPTEL course with a consolidated score of 57% Jan-Mar 2024 (8 weeks Course)

·         Completed Behavioral and Personal Finance NPTEL course with a consolidated score of 57% Jan-Mar 2024 (8 weeks Course)

·         Presented a paper on the topic of “Theoretical Framework: Exploring Behavioural Biases in Investment Decision-Making” at the International Conference on Sustainable Development on Management & Technology on 29 & 30 March 2024.

·         Participated in a one-week International Faculty Development Programme on “Crafting Excellence: Research and Innovation in the Age of AI” held from 21st January to 27th January 2024 at Don Bosco College, Bengaluru.

• Attended an E-Workshop on “Systematic Literature Review” conducted by Commacad on 13th and 14th January 2024.
• Attended two two-day faculty development programmes on “Structural Equation Modeling using Smart PLS” organized by S. R. Luthra Institute of Management on May 10th and 11th, 2023.
• Attended A National Level Workshop on “Research Process and writing” Organized by SASCMA English Medium Commerce College on 9th Jan 2022. Attended A National Level Workshop on “Research Process and writing” Organized by SASCMA English Medium Commerce College on 9th Jan 2022.
• Attended a One-week Faculty Development program on “Writing Research Paper & Data Analysis” Organized by BMCCMS from 31st Dec 2021 to 6th Jan 2022.
• Attended A National level Workshop on “Introduction to SPSS for Business Research” Organized by Patrician College of Arts and Science from 16th June 2021 to 18th June 2021.
• Attended one day an online workshop on “fundamentals of publishing in top journals’ organized by the Department of Business Administration, Maharaja Agrasen Institute of Management Studies, under the aegis of IQAC, in association with ThinkQuest Club & collaboration with Elsevier on June 16th, 2021.
• Completed Online Programme on ‘Research training’ organized by Ministry of MSME – Technology Development Centre PPDC Agra Government of India, from February 22 to March 5, 2021.
• Attended 2 days of National Level FDP on “Publishing with Scholarly Journals” organized by S. R. Luthra Institute of Management, Surat, on January 12th and 13th, 2020.
• Participated in a workshop on “Valuation” organized by S. R. Luthra Institute of Management on February 9, 2019.

• Actively contribute to the admissions process, including student counselling, query handling, and creation of promotional reels and flyers.
• Coordinate and manage cultural activities and student engagement initiatives to enhance overall student development.
• Organize and facilitate guest lectures and expert sessions for BBA and MBA students to strengthen industry-academia exposure.
• Collaborate with faculty and administration in academic planning, event execution, and institutional development activities.

• Received the “प्रतिभाशाली गुरुवर्य अवॉर्ड” from Page 3 Magazine, Surat, in recognition of contribution to education and teaching excellence, 5^th September 2026.
• Selected and successfully completed the doctoral-level programme “Introduction to Case Pedagogy for Doctoral Students” conducted by the Indian Institute of Management Ahmedabad (IIMA), Ahmedabad, May 24–25, 2026.
• Recognized as NPTEL Discipline Star (Jan–Apr 2025).
• Recognized as NPTEL Motivated Learner (Jul–Dec 2025).
• Invited as External Paper Setter for MBA, BBA, BMS, and B.Com programs at institutions including Bhagwan Mahavir College of Commerce and Management Studies, Bhagwan Mahavir College of Management, Rajju Shroff ROFEL University, and P P Savani University.
• Served as External Evaluator for MAP, Winter Projects, Capstone Projects, and Summer Internship Viva at Bhagwan Mahavir College of Commerce and Management Studies, Bhagwan Mahavir College of Management, Metas Adventist College, and P P Savani University.