BBA(Bachelor of Business Administration)

About BBA Program

The Bachelor of Business Administration (BBA) is a comprehensive undergraduate degree program of three years designed to equip students with a solid foundation in various aspects of business management and administration.

It covers a wide array of subjects including finance, marketing, human resources, entrepreneurship, and organizational behavior, providing students with a holistic understanding of the business world. Through a combination of theoretical knowledge and practical applications, BBA programs aim to develop critical thinking, analytical skills, and leadership qualities among students. Graduates of BBA programs are well-prepared to pursue diverse career paths in industries such as banking, consulting, manufacturing, retail, and technology, among others.

Vision

  • Our vision is to produce competent business professionals and entrepreneurs with necessary managerial and research skills possessing decision making ability.

Mission

  • To nurture the future business professionals and entrepreneurs through imparting high-quality value-based teaching, research and practical based training that meets industry expectations.
  • To foster a passion for learning and creative thinking among the students.
  • To prepare management professionals with global mindset having outstanding leadership quality and impeccable personality.
  • To bridge the gap between theory and practical in the knowledge economy.
  • To provide high quality career enhancing business education.

Programme Educational Objectives (PEOs):

PEO1: To develop competency across business disciplines, specifically conceptualizing, synthesizing, organizing, and resolving enterprise – level management problems or issues by applying suitable quantitative and qualitative techniques of business analysis strategically to support decision making in the field of relevance.

PEO2: To develop students as efficient managers equipped with critical thinking ability along with creative and innovative approach, research perspective, rationality, and application-oriented decision-making ability.

PEO3: To impart the ability to practice effective oral, written, presentation, and communication skills that encompass diverse perspectives to support decisions in business correspondence and persuade an audience by presenting oneself professionally while following the corporate/business etiquette.

PEO4: To develop and enhance Entrepreneurial skills, Team building ability, Leadership Skills and understanding of Group Dynamics needed for new venture development and coordinating organizational activities in a multi-disciplinary perspective while leading, motivating, and managing teams across borders effectively.

Programme Specific Outcome (PSO):

PSO1: Business Environment and Domain Knowledge.

Students will be able to identify and analyse economic, socio – cultural, political and legal factors present in the national and global business environment which have an influence over the conduct of business and exhibit knowledge of various domains relevant to business for coordinating the functioning of businesses and identifying potential business opportunities.

PSO2: Skill Development and Pragmatic Approach for Innovative Solutions.

Students will be able to practically apply the concepts, tools and techniques learnt during the program in real life business situations for devising optimal and innovative solutions to business problems.

PSO3: Critical Thinking, Business Analysis and Problem Solving.

Students will develop competencies in quantitative and qualitative analysis techniques along with the ability to think and analyse critically and apply the conclusions of rational decision-making process to problem solving in functional areas such as Marketing, Finance, Human Resources and Business Strategy.

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